I do understand the need to go overboard. Here on my blog I often go overboard. It is necessary to counter-balance inertia and unquestioned organizing theories such as “education leads to action.”

And your book did succeed in making me think how we can take our connected activism up another notch at ICPJ.

I am often asked by groups, “Where or how do we get started?” And my answer is to encourage them to find a piece somewhere, a small project, a single fundraiser, a conversation, where they can begin to reverse the polarity between their organization and its constituents. And part of this shift is moving away from old century, out dated styles and approaches — like direct mail.

I started my career as a list broker for a firm that was hired by noprofits to raise money through the mail. It was a lovely company but a horrible business. How much money can we continue to squeeze out from little old ladies from each list, was the question asked every day.

I understand that organizations can’t and shouldn’t abandon practices that are working right this minute. However, they do need to look beyond old, tired, outdated practices, habits and structures that are going to soon make them irrelevant dinosaurs and look to the future which is all about the conversation they need to have with their supporters — a two-way, authentic engagement, not a one-way direct mail fundraising piece.

Think Obama and not Clinton. So, thanks again for engaging in the ideas presented in Momentum, I glad to have a chance to join your conversation!