Patrick Hanlon caps his seven assets in Primal Branding with “the leader.”
I expected that he would proclaim the need for a single, charismatic leader: a Bill Gates, a Steve Jobs, a Jack Welsch.
He lists those, but he also lists more subdued leaders, leaders who base their leadership on their ability to listen, to have vision, to manage multiple skills.
Tomes have been written on leadership, and Hanlon doesn’t dig too deep. He does even give an example of non-traditional leadership such as at the advertising group Mother that has eliminated the role of account executive.
And that’s an important note: just like a brand can have more than one sacred word or more than one icon, it can also have more than one leader.
Indeed, we want many leaders. Our job is to cultivate, train, and empower people to be leaders.
And when we nurture leaders, we give followers and not-yet-leaders something they can connect to, which is what Primal Branding is about.