Don’t Write Crappy Content

I’ve often wished for a short guide to help my interns break all the bad habits that academic writing instills in them.

Jocelyn Harmon’s in Fundraising Success Magazine, “Don’t Write Crappy Content,” is a pretty good start.

Her main points are:

1. Write to one person
2. Use active vs. passive voice
3. Make an outline
4. Speaking of stories … tell one!
5. Edit, edit and edit some more
6. Add images
7. Bonus: Use metaphors

Consider giving it a read, unless you’re one of my interns, in which case I will be insisting you read it before writing for me.