The power of personal greeting

“Caterina Fake, one of the founders of Flickr, siad she’d leanred from the early days taht ‘you have to greet the first ten thousand users personally.’” — Clay Shirky, Here Comes Everybody

Whether it’s online or face-to-face, organizing is all about relationships.

You can’t automate relationships. You can’t outsource them. They have to be made on a one-on-one basis over time; again and again; by the tens, hundreds, and thousands.