Now it’s time to plan what you’ll actually do.

Again to Tools for Radical Democracy by Minieri and Getsos, “Without a campaign plan, you are more likely to engage in unfocused activities that do not contribute to getting targets to meet your demands.”

There are many formats for campaign plans out there. I’m very impressed with the The Just Enough Planning Guide. Which planning format you use matters less than that you create a plan. It should include:

• Your goals;
• A roadmap for how you will get those goals met;
• A timeline with objectives that you can measure your progress against;
• Your message;
• What resources you have;
• What allies you want to bring on board and what adversaries you will have to deal with.

The important this is that after you create this plan, you keep looking back at it.

Yes, it will probably change as you move forward, but looking back at it will make sure you don’t spend three weeks trying to get a visit with a newspaper’s editorial board if your plan tells you that getting the support of union reps is more important.

Research. Choose a strategy. Plan your actions.

Then do!

It may not always be fun, but to succeed in your campaign you have to do your homework

One of the things I really appreciate about Tools for Radical Democracy is that it puts a lot of emphasis on researching and planning campaigns and actions.

Take for example the chapter “Researching the Politics of an Issue.” Minierni and Getsos talk about the need for thorough campaign reaserach: going to the library, talking politics with people, going to political meetings, etc.

All this needs to hapen early, before you start putting pressure on a target.

You know what? This kind of planning and preparation is hard work. It’s takes time. It slows you down. Many people find it boring.

And this kind of planning and preparation is absolutely essential if you want to be successful. You need to know your issues, the people and the communities involved,  and the poltical landscape.

Your mother was right, y0u need to do your homework if you want to pass the test.